88%
of transformations fall short of their goals.
Bain & Company, press release Feb. 2024For Organizations
Half the time. Double the impact. Secure the future.
LEAD21 — the operating system for leadership in strategies, growth initiatives and transformations. The Missing Link for complete transformations, post-merger integration and hypergrowth.
½
1 · Half the Time
Months instead of years.
Transformations that used to eat years now run in months. Half the time, outstanding effect.
2×
2 · Double the Impact
Change that sticks.
Not just faster — twice as effective. Change that sticks instead of fading away and fizzling out.
→
3 · Secure the Future
Extend your lead.
While others react, you are already there.
The Missing Link
Transformation is not an evolutionary step. It is a giant leap.
LEAD21 bridges the critical gap in implementing strategies, growth initiatives and transformations. Most initiatives don’t fail because of the strategy — they fail because of poor execution and leadership without a system.
~70%
of transformations fall short of their goals — virtually unchanged for over 20 years.
McKinsey, “Losing from day one” (2021); Kotter (1996)70–90%
of mergers and acquisitions fail to deliver the expected value.
Harvard Business Review, Christensen et al., “The New M&A Playbook” (2011)44%
of M&A leaders cite cultural friction as a main reason for failed integrations.
McKinsey, “The culture compass” (2024), ~1,100 respondents+40 / +70%
higher likelihood of achieving cost and revenue synergies, respectively, when culture is actively managed during integration.
McKinsey, “Why managing culture is critical for value creation in M&A” (2025)5.3×
more likely to succeed: a transformation in which top management visibly role-models the new behavior.
McKinsey, “How to beat the transformation odds” (2015)Everyone knows the numbers. No one had a system for them.
Sales has Salesforce. Finance has SAP. Leadership has LEAD21.
The logos show organizations that participants came from. None of the companies named endorses any event.
All references →The Perfect Storm
The dynamics of change carry explosive dangers.
Growth and transformation projects generate enormous forces that can destabilize even stable organizations. Projects fail not from a lack of will — but from the inability to grasp and master the dynamics of transformation.
01
Ambiguities
A thousand small misunderstandings grow unnoticed into decisive obstacles: “I thought …”
02
Missing goal cascade
Goals are not clearly cascaded across all levels.
03
Wishful thinking
Unrealistic assumptions and obstacles overlooked early lead to serious wrong decisions.
04
Inefficient meetings
Cross-functional coordination failures paralyze teams and delay execution.
05
Uncertain decision processes
Critical decisions are made too late, not at all, or at the wrong level.
06
Uncontrolled fire-fighting
Problems become visible too late: “Always playing catch-up.”
The answer to the perfect storm
LEAD21 gives everyone methodical calm, resilience and control. The entire organization is taken along, strengthened and empowered to fulfill complex mandates with precision and success.
Formats for organizations
Your transformation deserves a system.
LEAD21 takes nothing away that works. OKR, Design Thinking, Scrum, leadership guidelines and values are refined, extended and connected into one operating system.
Program
Transformation Program
All leadership levels at the same time, tailored precisely to your 7–9 most important levers.
Academy
Academy Building
Train the Trainer for in-house consultants, licensed for internal use.
Stage
Workshop & Speaking
Keynotes and workshops for the board and the leadership team.
1:1
Mentoring
Executive mentoring for board members, managing directors and entrepreneurs.
Typical approach — in 6 steps
- 1
First steps
Initial contact and preliminary conversations.
- 2
Assessment
3–5 interviews, 3–5 meeting observations.
- 3
Curation
Selection of the 7–9 most important LEAD21 mechanics.
- 4
Design
Tailored training — on-site or digital.
- 5
Impact measurement
KPIs, ROI, values & guidelines, transformation and performance climate.
- 6
Integration
Sustainable implementation through monthly online sessions and more.
Grand MasterClass · Next batch — register your interest
Your operating system for leadership. In 3 days.
From 21 Leadership Codes to your operating system — built live in the Grand MasterClass, applicable in your organization from day one.
To the inquiry →To the Grand MasterClass →Limited seats · Date & venue decided together by the participants
For Organizations
Inquiry.
Transformation Program, Academy Building, Workshop, Speaking or Mentoring: write to us directly here. We’ll get back to you promptly. Rather talk first? 20 minutes for you →